I personally love the stuff and always see people flocking into the stores in my hometown. And now, I'm starting to love the stock!
The weekly chart shows recent $3 resistance but higher highs forming an ascending triangle. A breakout above $3 will warrant a small long position.
$2.70 has been acting as good support on the daily chart, and I would be willing to take an aggressive entry on a breakout over the recent down-trend line seen. Stay tuned!